Viant is doubling down on CTV with its $20 million Waymark acquisition, betting that AI-generated ads can bring more ...

Political advertisers have spent a record $11.4 billion this midterm cycle, and CTV, now nearly double cable, took more than ...

Magnite is the largest independent SSP and sees strong growth in CTV; management expects 25%+ CTV growth for the next 3-5 years. Q3 2026 saw revenue up 20% YoY and adjusted EBITDA up 46%, with CTV ...

Connected television was supposed to make advertising smarter. Instead, the industry has managed to recreate some of ...

Digital advertising platform Magnite (NASDAQ:MGNI) in Q3 2026, with sales up 13.8% year on year to $204.2 million. Its ...

Tatari's new optimization engine sits at the ad server level and uses machine learning to determine which TV ads to serve to ...

The television industry spent years promising that connected TV would combine the impact of the big screen with the accountability of digital advertising. Now that promise may be ...

Criteo is upgraded to 'Neutral' after a stronger-than-expected Q3 and emerging green shoots in connected TV and client wins.

Missing or inconsistent information in programmatic connected TV (CTV) advertising can materially change where buyers spend ...

PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, and Strategus, a ...

The company said that its connected TV ads are 2.6 times more likely to reach B2B audiences than other CTV options.