Publishers are losing search traffic as consumers flock to generative AI answer engines. The trend is forcing pubs to get the most out of the traffic that still comes to their sites. But publishers ...

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns, and misleading actions by publishers. Data released Tuesday estimates that 8.51% of ...

Google reports a 40% reduction in invalid traffic from deceptive or disruptive serving. Google now reviews content, placements, and interactions more precisely. Advertisers are not charged for invalid ...

AI agents execute, buy and leave without seeing a single ad. The web's 30-year revenue model is cracking — and Visa, ...

Oh, the confusion a poorly worded Google Help Center update can bring. A recent update to the Google DV360 Help Center had some advertisers panicking that invalid impressions served through Google’s ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. As Microsoft and Google duke it out to control the future of search, the advertisers and publishers ...

Researchers at Google have been quietly testing ways to combat invalid traffic-advertising activity that's not generated by a real human with interest, but by bots, accidental clicks, or click fraud ...

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google explained they have used AI for a long time, but they had some breakthroughs ...

"Sociable" is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. Google says that it’s expanding its use of AI to ...

While AI and other tech tools are poised to help businesses operate more effectively than ever, there is a dark side to today’s tech advances. Chief among the problems businesses face today is ad ...

A mysterious 30-second Super Bowl advert sent millions of curious viewers to ai.com’s website on Sunday night, but what was meant to be an $85 million triumphant product announcement soon turned sour.